Yes, the mobile app market is really saturated. There are more than 3 million apps floating across app stores. But average user has only 20-25 apps on his device. Out of these, most of them covers Social Media apps and Productivity tools as well.
The first study, by Nielsen, revealed that the average number of apps that users open on a monthly basis has remained relatively stable over the past two years between 26.5 and 26.8 (although average time spent in apps per month has increased by more than 50% in the same period).
Consider a taxi booking app you want to download. Wave of apps like Uber, Ola, Meru and many more listed in the store. Which one would you choose? One alone or Two apps cannot serve your purpose. For instance you have Ola app installed. Unfortunately you are standing in a city that does not has coverage and Uber does ! You are ending taxi trip with the help of your friend who has got Uber.
Let me list those which make you enter such situations.
Memory Space vs App Size
Simply cannot download every (well most of all) apps in your smartphone. After all, you do not have sufficient space. Even if you have space, you are unlikely to use 10-20% or more of space for just a cab booking app.Dedicated Single App
There is no dedicated single app to serve purpose. In your case Taxi booking app, irrespective of organization simply you cannot book a cab surrounded by you.Ditch to Mobile Browser
Most of all applications can run smoothly in your mobile browser. But the updates, promo offers every time given to native application forces to install app. Also the hardware GPU acceleration makes richer user experience.What is the next big thing ?
Consider in the same taxi app scenario, imagine if you have a Artificial Intelligence chat bot or virtual assistance like Google Allo, Siri, that can book a cab for you without any additional application, irrespective of the 'Vendor'. Yes, you are right ! we are entering(entered) era of Machine Learning & Artificial intelligence. Covering Medical - pharmacy to eCommerce, Weather data analysis to personal assistance. So, next goal is clear for the developers.